Montreal’s Most Cathartic Run Club
Context & Overview
Run Amok was born from the desire to form a collective of people who love to run together as a means of connecting and enriching everyone’s lives, and who dedicate their time and energy to the run as a form of catharsis from the chaos of everyday life to being fully present and immersed in the now.
They find the beauty of running in the challenge that it presents, physically, mentally and emotionally. Run Amok believes in one simple motto to becoming better, both in running and in life: Go a little longer, try a little harder, and believe in yourself a little more.
With this sentiment in mind, we put together the pieces to form a brand that symbolizes who Run Amok is, and how to show the world what they are all about.
Take a deeper Dive
Have a closer look at the comprehensive brand guidelines including colours, typography, imagery and communications, all with examples and use cases.