As part of Enactus, Embellir’s mission is to harness the power of social entrepreneurship to make a difference in our local community. Food waste is a large scale yet preventable issue that impacts the lives and wellbeing of thousands in Montreal daily that they tackle head on. They are committed to making a change through education on reducing food waste, and diverse projects to repurpose and redistribute food to stop this dilemma at the root, for the planet and its people.

To help with their mission, I was tasked with crafting a brand identity that was visually captivating and representative of their core, complete with colour palettes, typography and imagery to be used through their website, social media, and communications.